An Organization Founded to Help, Educate,Sustain,

Develop and Support Urban Artist.

Empowering Artists Since Day One.
FOCUS.APPLY.REPEAT.

UAA Founder Terrany Johnson is a 2015 Nominee of KLRU and the Corporation for Public Broadcasting for The American Graduate Champion!

Those organizations and individuals whose work is having an impact in their communities, and offering hope for even greater progress on critical issue as drop out rates and education.

We have been fighting "Pay 2Play" (which charges artist obscene amounts of money to perform on stages for very short periods of time with no actual benefit to the artist ) Some charging artist as high as $2,ooo for a 20 minute set.

Now we have some results!

On February 27th the Austin City Council passed an amendment to the Downtown Density Bonus Program,that will ban “pay to play” in new venues that offer live music as one of their community benefits in order to qualify for benefits under the DDB program.

This amendment just means the City itself WILL NOT FUND a new downtown live music venue through the DDB program, if the venue does p2p. This is where you CHEER!

Voices were heard & History Was Made!


A foundation built to help educate, nurture and support the urban music community in central Texas by focusing on new methods for success such as brand building,strategic planning,career consulting and becoming a sustainable business.

Brief Description of UAA Services:
The Urban Artist Alliance will be a place for artists to develop their music, business and craft while being able to create a brand that is long term and will continue to generate revenue while giving the proper tools to succeed and pass on to those who follow behind them.
We will also be covering the following in special events and industry panels: Consultation,Copyrights,Publishing,Licensing,Touring,Booking,Radio,Recording,Mixing,Showcases and more for artist/labels who are prepared to move to the next level and break into new markets.
Service highlights:

  • Strengthen the business structure artist need to succeed.
  • Introduce and develop a “Power Circle” dependent on an artist/companies needs to further establish their presence in their desired field.
  • Take the lead in events, seminars, panels and more to keep the educational component going as a hub for artist to reach out to for further assistance.
  • Partnering with various like minded associations to contribute new ideas that can stimulate the economy from future inclusion of the urban community.


Brief History:
Founded by Austin,Texas music industry veteran Terrany Johnson (also known as artist/producer Tee-Double) to be a central point in establishing urban artist as business people and sustainable artist from their craft.
With over 25 years of experience and a proven track record of success, the Urban Artist Alliance is a logical next step in a career that is historic and still growing.
Sharing knowledge with fellow artists has always been the goal but now is a reality.
Anything Can Be Achieved if you FOCUS.APPLY.REPEAT.

Awarded the 2014 Best Interview award -Texas Artist Showcase Awards!!

An interview on the ins and outs of sustainable revenue challenges of the music business. Also covering the continued growth and struggle of Hip Hop in Austin,Texas.

texas monthly

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  • Upcoming Events:

    • Feb 18th Austin Music Foundation will be holding it's first music industry non profit expo at Emos in Austin,Texas from 7-9pm! Urban Artist Alliance is honored to have been invited to participate.
    • Come meet music industry organizations that can assist you in furthering your career. See You Then!!